The company started to expand in to new frontiers of the toy industry. In 1971 LEGO did start to target girls with the launch of furnishings and dollhouses; in 1974 that introduced it is first our figures, named Minifigures; in addition to 1979 this expanded in to space with sets displaying astronaut minifigures, address rockets, lunar rovers and spaceships. The Scala series first showed that same year, a line of jewelry elements aimed toward young girls. This period also found the creation of a administration structure, with Godtfred Kirk Christiansen’s seran Kjeld Kirk Kristiansen subscribing to the managerial staff and working to modernize the company’s manufacturing methods.
The 1970s also noticed the introduction of a system that allowed customers to select certain bricks they planned to purchase and create their own designs, rather than buy pre-made packages; this is popular with adults, as well as kids. In the same decade, Profano branched out into middle ages territory together with the Castle look, and in 1980 the company added its first educate sets to its collection.
In 1989 Lego created the Pirate template, and with it a number of pirate delivers, wilderness islands and treasure. The corporation also enhanced its assortment of facial expressions, adding beards, eye updates and lip stick in addition to the normal two eyes and smile. Some elderly Lego collectors resented these changes, selecting the more basic faces of earlier designs.
As Seglar expanded right into a huge multinational corporation, it had to find ways to meet the needs of their big name customers like Focus on, Wal-Mart and Toys ‘R’ Us, which will demanded greater selections and faster delivery times. To maintain with these demands, the company started to reduce total production time for new products by causing more utilization of computerized assemblage systems.